Have you ever been on Instagram and wondered how certain restaurants create those visually striking posts that get you to click “like” even before you’ve had a chance to try the food?
In the digital age of social media, crafting Instagrammable moments in your restaurant is more than just a trend; it’s a smart business move.
Mouthwatering close-ups, colourful dishes, and gorgeous restaurant backgrounds are all enough to convince you to reserve a seat right away! For restaurant owners, however, creating a sensory experience that cries out to be photographed and shared is just as important as presenting beautiful cuisine.
According to recent studies, 78% of diners are likely to base their restaurant choice on aesthetics, “Instagrammable moments” play a critical role in the decision-making process for customers.
This blog aims to give you practical advice on how to turn your restaurant into a visual feast for your customers, in addition to helping you realise the value of Instagrammable moments.
5 Ways to Make Your Restaurant Instagrammable
Start transforming your restaurant into a place that is “Instagrammable” and increase your customer base and online presence by putting these five strategies into practice.
1. Lighting Matters
Set the tone for your restaurant by choosing lighting fixtures that align with your overall theme or design concept. The correct lighting can make a big difference in the overall mood and ambience, whether it’s a bright and energetic setting or a warm and intimate one.
A skilled interior designer or art designer can elevate your space. Consider incorporating eye-catching fixtures and distinctive lighting designs to enhance both the aesthetics and functionality of your interior, adding a unique flair that captivates attention.
2. Insta-Worthy Decor
Invest in eye-catching decor pieces that complement the theme of your restaurant. Whether it’s a striking feature wall, colourful painting, or distinctive furniture, these features make great backgrounds for Instagram photos. Consider the unique selling points of your restaurant and highlight them.
Incorporating Instagrammable table arrangements and presentation approaches that improve the overall visual appeal of your dishes should also be considered. Encourage user-generated content by designing dedicated photo spots within your restaurant, encouraging customers to capture and share their experiences on social media.
3. Presentation is Key
To add a pop of colour to your cuisine, try serving unique drinks in visually appealing glasses or adding edible flowers and microgreens. A visually appealing composition that pleases the taste buds as well as the eyes should be created by paying attention to the harmony of textures and colours on the plate.
Encourage your chefs to use their imaginations in the kitchen to create dishes that are not only delicious but also artistically prepared, making for an Instagrammable social dining experience.
4. Engage with Instagram Trends
Organise Instagram-worthy events that will captivate your audience, like interactive cooking classes, themed brunches, or chef’s table experiences that inspire social media sharing.
Showcase behind-the-scenes photos and videos using Instagram Stories and Reels to introduce the team and the thought process that goes into your food products. Work together with Instagram influencers and local personalities to expand your audience by using their following to create excitement and interest in your restaurant.
5. Employee Engagement
Your staff can be your best Instagram ambassadors. Encourage them to post about their favourite dishes, behind-the-scenes photos, and the restaurant atmosphere on their social media accounts. This not only makes your brand more relatable to potential customers, but it also produces genuine content.
Use a staff hashtag to make it easier to track and reshare their content and to foster a sense of community within your team. Encourage a collaborative and upbeat environment by rewarding exceptional social media contributions with rewards or recognition.
Frequently Asked Questions (FAQs)
Let's go over some frequently asked questions from restaurant owners about making their restaurants Instagrammable.
Without doing a whole redesign, concentrate on making little adjustments like adding distinctive tabletops, setting up a photo-friendly area, or employing statement accessories to improve the appearance of your restaurant.
While consistency is important, quality comes first. Maintain a consistent publishing schedule while concentrating on producing interesting and viral material. Keep an eye on your analytics to determine the peak times of activity for your audience and adjust your posting schedule accordingly.
While smartphones can capture great Instagram photos for your restaurant with good lighting and composition skills, consider investing in a professional photoshoot if your budget allows. High-quality images can further enhance your content and elevate your restaurant’s visual appeal.
Conclusion
We hope this blog has given you valuable insights into the art of creating Instagrammable moments in your restaurant. A restaurant’s visual appeal can be a very effective marketing strategy in a world where visual storytelling rules.
Now that you have these suggestions and answers to frequently asked questions, it’s time to step up the Instagram game for your restaurant.
As you embark on this visual journey, ask yourself: Is your restaurant not just a place to eat, but an experience worth sharing?
Begin your success journey with the valued support our clients trust.
You’ll get the same guidance and support that we give to our clients.
Latha Karthigaa, founder of Restaurant’s Marketing, is dedicated to enhancing dining experiences. Her strategic insights focus on attracting and retaining customers, driving increased foot traffic, optimising order volumes, and maximising off-peak hours. As a transformative force in the industry, she reshapes the narrative of success for every restaurant under her expert guidance.
Contact
- latha(at)restaurantsmarketing(dot)com(dot)au