How much does it cost to hire a restaurant marketing agency?

As a restaurant owner, you know that marketing is essential for success.

But with so many different marketing options readily accessible, it can be difficult to know where to begin. And when it comes to hiring a restaurant marketing agency, the question of cost is always top of mind.

Many restaurant owners have concerns about the cost of working with a restaurant marketing agency. It makes sense to exercise caution when investing in this kind, particularly if your budget has been well-planned.

Due to our vast experience, which includes working with over 20 restaurants in New Zealand and Australia and completing over 100 campaigns, we have a great deal of knowledge regarding the costs associated with hiring a restaurant marketing agency.

Before you think about costs, it’s important to know how to choose the right agency.

Table of Contents

Understanding the Range of Costs

1. Agency Reputation

A well-established agency with a strong track record may charge more because of its experience and well-established brand. Emerging agencies, on the other hand, might provide a more affordable choice as they work to build lasting relationships and diversify their offerings.

2. Scope of Services

Each restaurant has its own distinct pace and feel. Why accept a conventional solution that fails to express who you are? Take a look at the services listed below to see what your restaurant needs.

Marketing Strategy

Conduct voice of the customer analysis.
Perform competitor analysis.
Develop and execute a comprehensive content strategy.
Create and manage a content calendar.

Project Management

Delegate tasks efficiently.
Coordinate monthly photoshoots, including food photography, restaurant interior/exterior, customer photos, and special events.
Plan and manage advertising campaigns.
Collaborate with internal teams and external partners.
Implement quality control measures.

Monthly Photo/Video Shoot

Food Photography
Restaurant interior and exterior
Customer photos
Special events
Staff photo

Social Media Platforms

Support on Facebook, Instagram, and TikTok platforms.
Regularly update profiles.
Grow followers organically.
Provide photo editing services.
Offer video editing services
Create and write social media content.
Schedule posts.
Run Facebook and Instagram Ads.

Google Maps

Upload photos to Google Maps (Standard and Premium plans).
Upload menus to Google Maps (Standard and Premium plans).
Respond to customer reviews (Premium plan).
Optimize Google Maps listing (Premium plan).

Website Updates

Regularly update menus on the website.
Update blogs (Standard and Premium plans).
Perform SEO optimisation (Standard and Premium plans).
Provide ongoing website maintenance (Premium plan).
Update galleries.

Design

Design social media posts and cover photos.
Design menus.
Create brochures.
Design coupons.
Ideation for interior and exterior design.
Logo design and redesign.
Ensure brand representation.

Support & Communication

Offer customer support from Monday to Friday.
Track weekly key performance indicators (KPIs).
Continuously improve strategies based on statistical analysis.
Communicate with printing companies as required (Premium plan).

Choose the plan that best meets your specific needs. The Basic, Standard, and Premium plans each provide different services to meet the needs of various restaurants. The flexibility allows for a tailored approach to meet your goals successfully.

3. Size and Objectives of Your Restaurant

Consider your restaurant’s size as well as its goals as essential components. A large, upscale restaurant has different marketing requirements than a small restaurant. Setting clear objectives is necessary. Your goals determine the strategies and associated expenses, whether your goal is to fill off-peak times, attract and retain customers, make them order more food and visit more frequently, or be a well-known restaurant in the area.

Costs

While general marketing agencies typically charge between $1,450 and $10,000 per month, our tailored services for Restaurant’s Marketing range from $2,890 to $5,890 per month. This pricing structure has been carefully developed to meet the different needs of restaurants, ensuring a complete and successful strategy that meets your own unique needs.

Frequently Asked Questions (FAQs)

Let’s break down some frequently asked questions restaurant owners might have about the costs of hiring a marketing agency.

1: Should I be made aware of any additional expenses?

Some agencies may have additional fees for ad spend, photoshoots, website maintenance, or other specific services. It’s essential to have a clear understanding of potential extra costs.

2: How do I know that the marketing is effective?

Agencies should provide reports on key performance indicators (KPIs) like website traffic, social media engagement, foot traffic through Google Maps directions and customer conversions. This helps assess the impact of your investment.

3: How soon can I expect to see results?

Results vary, and it’s important to understand that the impact of these results depends on the combined efforts of the marketing team and your restaurant staff. Usually, if the marketing is done right, within 6-8 weeks, you can see it in your weekly revenue.

Conclusion

We hope that this blog has provided you with a comprehensive understanding of the costs associated with hiring a restaurant marketing agency.

If you are considering hiring a restaurant marketing agency, we encourage you to research and find an agency that is the right fit for your business. Make sure you ask about the agency’s credentials, costs, and services. You should also get references from other restaurants that have worked with the agency.

Begin your success journey with the valued support our clients trust.

Charo Mel Peters

Charo Mel Peters is a content specialist who specialises in creating thought-provoking blogs about restaurant marketing. Her main objective is to provide thorough answers and strategic insights to the pressing problems that restaurant owners frequently face.